WWE now allows fans to get in the ring with their favorite wrestlers with the help of virtual reality. The company’s Chief Strategy and Financial Officer told Cheddar that the initiative is an extension of the entertainment company’s existing strategy. “Our social and digital strategy and our direct to consumer strategy over the last seven years, what it’s really allowed us to do is super-serve our biggest fans in a variety of different ways,” George Barrios said. WWE announced a partnership with NextVR Tuesday morning. The company says that episodes will be free and will feature highlights from select WWE events. Fans will be able to view on both the NextVR app and a new WWE channel. Barrios, who says the partnership will feature about six ten-minute shows this year, shared his experience with the technology. “I’ve used it with the [Google] Daydream View,” he said. “I’ve seen it, and it’s absolutely incredible.” For full interview [click here](https://cheddar.com/videos/wwe-launching-new-virtual-reality-experience).

Share:
More In Business
A US tariff exemption for small orders ends Friday. It’s a big deal.
Low-value imports are losing their duty-free status in the U.S. this week as part of President Donald Trump's agenda for making the nation less dependent on foreign goods. A widely used customs exemption for international shipments worth $800 or less is set to end starting on Friday. Trump already ended the “de minimis” rule for inexpensive items sent from China and Hong Kong, but having to pay import taxes on small parcels from everywhere else likely will be a big change for some small businesses and online shoppers. Purchases that previously entered the U.S. without needing to clear customs will be subject to the origin country’s tariff rate, which can range from 10% to 50%.
Southwest Airlines’ new policy will affect plus-size travelers. Here’s how
Southwest Airlines will soon require plus-size travelers to pay for an extra seat in advance if they can't fit within the armrests of one seat. This change is part of several updates the airline is making. The new rule starts on Jan. 27, the same day Southwest begins assigning seats. Currently, plus-size passengers can pay for an extra seat in advance and later get a refund, or request a free extra seat at the airport. Under the new policy, refunds are still possible but not guaranteed. Southwest said in a statement it is updating policies to prepare for assigned seating next year.
Load More