WWE now allows fans to get in the ring with their favorite wrestlers with the help of virtual reality.
The company’s Chief Strategy and Financial Officer told Cheddar that the initiative is an extension of the entertainment company’s existing strategy.
“Our social and digital strategy and our direct to consumer strategy over the last seven years, what it’s really allowed us to do is super-serve our biggest fans in a variety of different ways,” George Barrios said.
WWE announced a partnership with NextVR Tuesday morning. The company says that episodes will be free and will feature highlights from select WWE events. Fans will be able to view on both the NextVR app and a new WWE channel.
Barrios, who says the partnership will feature about six ten-minute shows this year, shared his experience with the technology.
“I’ve used it with the [Google] Daydream View,” he said. “I’ve seen it, and it’s absolutely incredible.”
For full interview [click here](https://cheddar.com/videos/wwe-launching-new-virtual-reality-experience).
New car owner analysis from Insurify finds drivers spend an average of $5,851 a year on insurance, gas and maintenance alone, separate from financing costs.
Oil prices are climbing again after Saudi Arabia shut down a critical pipeline that has served as a major alternative route around the Strait of Hormuz.
Ryan Hamburger, Chief Commercial Officer at Instacart, explains how Clementine uses AI to personalize grocery shopping, build carts, find deals, and save time.
Ari Hawkins, Trade Reporter at POLITICO, examines Canada’s retaliation, Trump’s latest trade threats and the potential impact on businesses and consumers.
