If you are addicted to emotional shows like "This Is Us," you are not alone. And now, there is research to show why we love to cry and watch emotional TV. Jared Feldman is the Founder and CEO of Canvs. He joins Cheddar to break down the study Canvs recently conducted with Georgetown's Business School. Feldman explains that have an intense emotional connection increases live viewership and should help with OTT subscription retention as well. This is not limited to shows that make us cry, it also applies to shows that we love to hate.

Share:
More In Science
US Pregnancy Deaths Dropped in 2022, After COVID Spike
In this photo provided by Henry Danner, Omari Maynard sits with his children, Khari, left, and, Anari, holding a photo of their late mother, Shamony Gibson, at home in the Brooklyn borough of New York on April 9, 2022. Gibson passed away in 2019, two weeks after giving birth to Khari due to a pulmonary embolism. “She wasn’t being heard at all,” said Maynard, an artist who now does speaking engagements as a maternal health advocate.
Load More