If you are addicted to emotional shows like "This Is Us," you are not alone. And now, there is research to show why we love to cry and watch emotional TV. Jared Feldman is the Founder and CEO of Canvs. He joins Cheddar to break down the study Canvs recently conducted with Georgetown's Business School. Feldman explains that have an intense emotional connection increases live viewership and should help with OTT subscription retention as well. This is not limited to shows that make us cry, it also applies to shows that we love to hate.

Share:
More In Science
NY Gov. Cuomo Announces New COVID-19 Cases, Shutdowns in Tri-State
Gov. Cuomo revealed that there are now 950 confirmed cases in New York with 158 hospitalizations and seven death, along with a coordinated effort between New York and its neighboring states, New Jersey and Connecticut, in order to stem the increased spread of the COVID-19 disease.
Load More