If you are addicted to emotional shows like "This Is Us," you are not alone. And now, there is research to show why we love to cry and watch emotional TV. Jared Feldman is the Founder and CEO of Canvs. He joins Cheddar to break down the study Canvs recently conducted with Georgetown's Business School. Feldman explains that have an intense emotional connection increases live viewership and should help with OTT subscription retention as well. This is not limited to shows that make us cry, it also applies to shows that we love to hate.

Share:
More In Science
Extinction Crisis: Museums to the Rescue
Scientists at the Smithsonian National Museum of Natural History joined Cheddar to discuss the possibility that the world is undergoing its sixth mass extinction event.
Facebook Froze as Anti-Vaccine Comments Swarmed Users
Last spring, as false claims about vaccine safety threatened to undermine the world's response to COVID-19, researchers at Facebook found they could reduce vaccine misinformation by tweaking how vaccine posts show up on users' newsfeeds.
Load More