If you are addicted to emotional shows like "This Is Us," you are not alone. And now, there is research to show why we love to cry and watch emotional TV. Jared Feldman is the Founder and CEO of Canvs. He joins Cheddar to break down the study Canvs recently conducted with Georgetown's Business School. Feldman explains that have an intense emotional connection increases live viewership and should help with OTT subscription retention as well. This is not limited to shows that make us cry, it also applies to shows that we love to hate.

Share:
More In Science
Health Experts Warn Of Winter Surge As Covid Cases Rise
Health officials are warning of a grim winter as the Omicron variant of COVID-19 spreads rapidly across the country. New York City is the latest hotspot, with cases rising in a way the city hasn't previously seen in the pandemic. Dr. Bob Lahita, director of the Institute for Autoimmune and Rheumatic Diseases at St. Joseph Health and author of the book "Immunity Strong," joined Cheddar to discuss whether the rest of the country will follow in New York's footsteps.
Covid Cases On the Rise As Holidays Near
Covid cases and deaths are on the rise in many parts of the country even before the Omicron variant takes hold. More than 30 states had higher seven-day averages for new cases last week than they did before Thanksgiving, according to Johns Hopkins University data, with some of the biggest increases in the Northeast. Dr. Anthony Santella, professor of Health Administration and University COVID Coordinator at the University of New Haven, joined Cheddar to discuss where we stand in the pandemic and how we can keep ourselves safe during the holidays.
Load More