Why We Love to Watch TV Shows That Make Us Cry

If you are addicted to emotional shows like "This Is Us," you are not alone. And now, there is research to show why we love to cry and watch emotional TV. Jared Feldman is the Founder and CEO of Canvs. He joins Cheddar to break down the study Canvs recently conducted with Georgetown's Business School. Feldman explains that have an intense emotional connection increases live viewership and should help with OTT subscription retention as well. This is not limited to shows that make us cry, it also applies to shows that we love to hate.

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