*By Conor White*
World Wrestling Entertainment and Fox Sports have agreed to a [reported $1 billion deal](https://www.thewrap.com/wwe-smackdown-fox-broadcast-fridays-fall-2019/) that will bring the wrestling show "Smackdown" to broadcast television in 2019.
The move gives WWE access to a wider audience, according to Tony Maglio, the TV editor at The Wrap, and it gives Fox Sports live content that draws young male viewers coveted by advertisers.
"These combat sports target young males, and young males are always going to be a very desirable demographic," Maglio said in an interview Wednesday with Cheddar.
WWE already has its own robust streaming platform, and a deal with NBC for its wrestling show "Raw" on the USA Network. The Fox deal takes it to the next level.
"Vince McMahon wants the exposure," said Maglio. "The exposure on broadcast, which he's been on before, it's greater than cable, it's greater than streaming."
For Fox, which may lose part of its pipeline for scripted series when Disney or Comcast complete a deal for 21st Century Fox studios, the addition of "Smackdown" gives programming executives a new source of live entertainment, said Maglio.
For full interview, [click here](https://cheddar.com/videos/fox-sports-pins-smackdown).
Cheddar News takes a peek at another day of earnings, this time from Roku, Shopify, Twilio and Kraft Heinz along with a look at January retail sales numbers as well as other economic data.
Airbnb topped estimates in the latest quarter and reported its first profitable year. The company also gave a favorable first-quarter outlook, citing strong travel demand.
Mark Walker, co-founder and CEO, Direct Digital Holdings & Keith Smith, co-founder and President, Direct Digital Holdings, join Cheddar News to discuss the meaning behind launching just the ninth black-owned company to ever go public in the U.S., how Black History has impacted their careers, and how they plan to grow the company.
Lorenzo Esparza, CEO of investment firm Manhattan West, joined Cheddar News after a mixed day on the trading floor after the release of CPI data and his thoughts on what lies ahead with inflation.
Emily Irwin, managing director of advice & planning for Wells Fargo’s wealth & investment management arm, joined Cheddar News to discuss financial red flags when finding a partner.
Shai Eisenman, founder and CEO at Bubble Skincare, joined Cheddar News to discuss the company's product line geared for younger skin and how it's expanded its footprint with some big-name retailers.
