*By Conor White*
World Wrestling Entertainment and Fox Sports have agreed to a [reported $1 billion deal](https://www.thewrap.com/wwe-smackdown-fox-broadcast-fridays-fall-2019/) that will bring the wrestling show "Smackdown" to broadcast television in 2019.
The move gives WWE access to a wider audience, according to Tony Maglio, the TV editor at The Wrap, and it gives Fox Sports live content that draws young male viewers coveted by advertisers.
"These combat sports target young males, and young males are always going to be a very desirable demographic," Maglio said in an interview Wednesday with Cheddar.
WWE already has its own robust streaming platform, and a deal with NBC for its wrestling show "Raw" on the USA Network. The Fox deal takes it to the next level.
"Vince McMahon wants the exposure," said Maglio. "The exposure on broadcast, which he's been on before, it's greater than cable, it's greater than streaming."
For Fox, which may lose part of its pipeline for scripted series when Disney or Comcast complete a deal for 21st Century Fox studios, the addition of "Smackdown" gives programming executives a new source of live entertainment, said Maglio.
For full interview, [click here](https://cheddar.com/videos/fox-sports-pins-smackdown).
Jeep unveiled its 2024 Wrangler SUV, with more capabilities and updated technology.
Major crypto tokens, including Bitcoin, are trading higher.
Bed Bath & Beyond struck a deal with an investment management firm to get more product on the shelves in an effort to avoid bankruptcy.
Google revealed details of its new artificial intelligence supercomputer on Wednesday.
Demand for mortgages was down last week, even though rates inched lower for potential homebuyers.
Walmart told shareholders Wednesday that inflation is impacting the business. Now it is looking to add automation to offset hiring.
Bob Lee, a technology executive who created Cash App and was currently chief product officer of MobileCoin, has been fatally stabbed in San Francisco.
The Food and Drug Administration has announced that the maker of a brand of eye drops linked to an outbreak of fatal bacterial infections failed to follow safety protocols.
Southwest Airlines Co. has announced the return of its "Companion Pass" offer, which allows the airline's "Rapid Rewards" members to designate a companion who can travel with them for free between August 15 and September 30.
German carmaker Volkswagen said it plans to introduce 25 new electric vehicle models through 2030. As that roll out begins in earnest, Pablo Di Si, president and CEO of Volkswagen Group of America, provided Cheddar News with a breakdown of what consumers can expect from the line-up.
Load More