*By Conor White* World Wrestling Entertainment and Fox Sports have agreed to a [reported $1 billion deal](https://www.thewrap.com/wwe-smackdown-fox-broadcast-fridays-fall-2019/) that will bring the wrestling show "Smackdown" to broadcast television in 2019. The move gives WWE access to a wider audience, according to Tony Maglio, the TV editor at The Wrap, and it gives Fox Sports live content that draws young male viewers coveted by advertisers. "These combat sports target young males, and young males are always going to be a very desirable demographic," Maglio said in an interview Wednesday with Cheddar. WWE already has its own robust streaming platform, and a deal with NBC for its wrestling show "Raw" on the USA Network. The Fox deal takes it to the next level. "Vince McMahon wants the exposure," said Maglio. "The exposure on broadcast, which he's been on before, it's greater than cable, it's greater than streaming." For Fox, which may lose part of its pipeline for scripted series when Disney or Comcast complete a deal for 21st Century Fox studios, the addition of "Smackdown" gives programming executives a new source of live entertainment, said Maglio. For full interview, [click here](https://cheddar.com/videos/fox-sports-pins-smackdown).

Share:
More In Business
Lawmakers Call on SEC to Assess Shein Supply Chain Before IPO
A bipartisan group of two dozen lawmakers is asking the Securities and Exchange Commission to put the brakes on an initial public offering by Chinese fast fashion retailer Shein until it verifies it does not use forced labor from the country’s predominantly Muslim Uyghur population.
The Day Ahead: Fed Meeting, Earnings and JOLTS Report
Cheddar News takes a look at The Day Ahead as the Federal Reserve's two-day meeting kicks off on Tuesday while earnings season continues with some big-name companies such as Ford, Pfizer, Starbucks and Uber on tap to report quarterly results. The JOLTS report is also due to be released ahead of April job numbers.
Stretching Your Dollar: Setting Up a Budget for College
Dan Geltrude, managing partner of Geltrude & Co., joined Cheddar News to discuss why it's vital for a college student to begin budget preparations early for college tuition. "It's developing good financial habits," he said. "I'm a strong proponent that in high school, there should be some teaching, some course ... about personal finance."
Load More