*By Conor White*
World Wrestling Entertainment and Fox Sports have agreed to a [reported $1 billion deal](https://www.thewrap.com/wwe-smackdown-fox-broadcast-fridays-fall-2019/) that will bring the wrestling show "Smackdown" to broadcast television in 2019.
The move gives WWE access to a wider audience, according to Tony Maglio, the TV editor at The Wrap, and it gives Fox Sports live content that draws young male viewers coveted by advertisers.
"These combat sports target young males, and young males are always going to be a very desirable demographic," Maglio said in an interview Wednesday with Cheddar.
WWE already has its own robust streaming platform, and a deal with NBC for its wrestling show "Raw" on the USA Network. The Fox deal takes it to the next level.
"Vince McMahon wants the exposure," said Maglio. "The exposure on broadcast, which he's been on before, it's greater than cable, it's greater than streaming."
For Fox, which may lose part of its pipeline for scripted series when Disney or Comcast complete a deal for 21st Century Fox studios, the addition of "Smackdown" gives programming executives a new source of live entertainment, said Maglio.
For full interview, [click here](https://cheddar.com/videos/fox-sports-pins-smackdown).
Twitter is planning to pivot to video content, according to Reuters. Cheddar News explains how the tech giant looks to double down on video, creative and e-commerce strategies.
Whether it's a gym membership, a cell phone contract, or an extended warranty, getting locked into a bad contract can be frustrating and very costly. So we wanted to share some advice to avoid potential risks involved. Let's take a look.
Multiple U.S. owners of Hyundai's popular Ioniq 5 electric SUV have complained of completely or partially losing propulsive power, many after hearing a loud popping noise, the National Highway Traffic Safety Administration said Saturday.
Ford Executive Chairman Bill Ford told CNN's 'Fareed Zakaria that despite recent gains the U.S. was still not in a position to compete with China in the production of electric vehicles.
Global stock markets followed Wall Street lower Monday after the top U.S. diplomat met China's leader but the two sides gave no sign of progress on an array of conflicts.
Supergoop! is a skincare brand whose products are what the company says is 100% dedicated to sun care. Amanda Baldwin, CEO of Supergoop!, joined Cheddar News to discuss why sunscreen is important to add to daily routines. "What I love about this company is ... it really is based on scientific fact," Baldwin said. "90% of the signs of aging comes from the sun ... one in five of us will be diagnosed with skin cancer in our lifetime so making sunscreen a daily habit is probably one of the most simple things you can do for your health."
