*By Conor White*
World Wrestling Entertainment and Fox Sports have agreed to a [reported $1 billion deal](https://www.thewrap.com/wwe-smackdown-fox-broadcast-fridays-fall-2019/) that will bring the wrestling show "Smackdown" to broadcast television in 2019.
The move gives WWE access to a wider audience, according to Tony Maglio, the TV editor at The Wrap, and it gives Fox Sports live content that draws young male viewers coveted by advertisers.
"These combat sports target young males, and young males are always going to be a very desirable demographic," Maglio said in an interview Wednesday with Cheddar.
WWE already has its own robust streaming platform, and a deal with NBC for its wrestling show "Raw" on the USA Network. The Fox deal takes it to the next level.
"Vince McMahon wants the exposure," said Maglio. "The exposure on broadcast, which he's been on before, it's greater than cable, it's greater than streaming."
For Fox, which may lose part of its pipeline for scripted series when Disney or Comcast complete a deal for 21st Century Fox studios, the addition of "Smackdown" gives programming executives a new source of live entertainment, said Maglio.
For full interview, [click here](https://cheddar.com/videos/fox-sports-pins-smackdown).
Jamie Meyers, Senior Securities Analyst from Laffer Tengler Investments, discusses why he believes the rally will widen to small cap stocks and how the latest economic data is impacting his strategy.
From Nvidia to Microsoft, Gil Luria, D.A. Davidson senior research analyst, breaks down the Magnificent Seven, plus whether the Vision Pro can move the needle for Apple.
Suzy Batiz, founder and CEO of ~Pourri, discusses creating Poo-Pourri, building out multiple businesses, and why she believes any problem can be overcome.
Fresh off his unanimous appointment as interim CEO, Dax Dasilva shares his strategy for Lightspeed and why growth and profitability are his biggest focus.
Eddie Ghabour, co-founder and owner of KEY Advisors Wealth Management, explains why he’s investing in India, what could happen if inflation rises again, and the long-term ‘debt bubble’ looming.
The company behind Squishmallows says Build-A-Bear's new Skoosherz toys are a copy of their own plushies. Build-A-Bear filed their own suit basically responding, "No they're not!"
While tech employees worry about artificial intelligence taking over their jobs, Microsoft says Iran, North Korea, and more U.S. adversaries are beginning to use AI in cyber spying.
The self-proclaimed "only Post who worked at Kellogg" was a military veteran who fought in World War II before inventing everyone’s favorite fruit-filled breakfast ravioli.
