*By Conor White*
World Wrestling Entertainment and Fox Sports have agreed to a [reported $1 billion deal](https://www.thewrap.com/wwe-smackdown-fox-broadcast-fridays-fall-2019/) that will bring the wrestling show "Smackdown" to broadcast television in 2019.
The move gives WWE access to a wider audience, according to Tony Maglio, the TV editor at The Wrap, and it gives Fox Sports live content that draws young male viewers coveted by advertisers.
"These combat sports target young males, and young males are always going to be a very desirable demographic," Maglio said in an interview Wednesday with Cheddar.
WWE already has its own robust streaming platform, and a deal with NBC for its wrestling show "Raw" on the USA Network. The Fox deal takes it to the next level.
"Vince McMahon wants the exposure," said Maglio. "The exposure on broadcast, which he's been on before, it's greater than cable, it's greater than streaming."
For Fox, which may lose part of its pipeline for scripted series when Disney or Comcast complete a deal for 21st Century Fox studios, the addition of "Smackdown" gives programming executives a new source of live entertainment, said Maglio.
For full interview, [click here](https://cheddar.com/videos/fox-sports-pins-smackdown).
Brian Vendig, President & CIO of MJP Wealth Advisors, joins to break down Q2 bank earnings and what they signal for markets, investors, and the economy ahead.
Are Gen Z and Millennials done with alcohol? Bacardi's Tony Latham breaks down trends, new preferences, and insights from the 2025 Cocktail Trends Report.
Comscore’s Paul Dergarabedian breaks down the battle of summer blockbusters, from Superman to Jurassic World and Fantastic Four and what it means for studios.
VENU CEO JW Roth breaks ground on a 20,000-seat, state-of-the-art amphitheater in Texas—part of a $300M public-private expansion to redefine live music.
Despite healthcare spending cuts, medtech stocks like Edwards Life Sciences, Stryker, and Boston Scientific are rising, especially those serving older pati
The original Birkin bag created by Hermès for Jane Birkin in 1984 is up for auction in Paris. Sotheby’s expects the iconic bag to sell for hundreds of thousands of euros on Thursday.
Elon Musk’s artificial intelligence company is taking down antisemitic comments and other “inappropriate posts” made by its Grok chatbot, including some praising Adolf Hitler.
Joby CPO Eric Allison discusses the UAE’s historic EVTOL take off, marking Dubai as the launchpad for global air taxi adoption and Joby’s commercial readiness.
