The rehab industry is getting a digital intervention. Kyle Rice is the co-founder of rehab.com and joins Cheddar to discuss his company's transparent overhaul to the treatment process. The site describes itself as the Expedia of the addiction treatment industry with its 16,000-location online database. Rice explains why rehabilitation centers are so unregulated and how that makes the road to recovery even more difficult for the millions of Americans in treatment. He reveals rehab.com's business plan, adding how a sponsored hotline helps the company generate revenue. Then, the co-founder puts the current state of the addiction treatment industry in the context of the opioid addiction epidemic sweeping through the United States. Finally, we discuss Google's recent decision to pull thousands of misleading AdWords for treatment centers around the country. Rice reveals how faulty marketing promises and corporate interests make recovering from addiction even harder than it already is. He explains why his company will decrease relapses and improve overall treatment quality.

Share:
More In Business
Stretching Your Dollars: Financial Tips for Savvy Homebuyers 
With home sales rising 4.1 percent in April from the month before and 11.8 percent from a year ago, the housing market is still hot. Kirsten Jordan, associate real estate broker for Douglas Elliman, has some tips to help savvy homebuyers get into the market
Elizabeth Holmes Begins 11-Year Sentence for Blood-Testing Hoax
Disgraced Theranos CEO Elizabeth Holmes is in custody at a Texas prison where she could spend the next 11 years for overseeing a blood-testing hoax that became a parable about greed and hubris in Silicon Valley, according to the Federal Bureau of Prisons.
Load More