Some of the world's leading automakers are all turning to the same company to help bring past the self-driving finish line. Aurora CEO and Co-Founder Chris Urmson joins Cheddar at CES to discuss his firm's newly-announced partnership with Volkswagen Group. He describes his company's goal as providing the "drivers," by way of software, for autonomous vehicles. The partnership is focused on developing "mobility as a service" initiative in major cities. Urmson describes how Aurora will help Volkswagen Group's fleet of self-driving cars, known as Sedric, connect people in urban communities. He explains how the service initiative will help people with mobility issues of their own, as well as making transportation easier for commuters. Urmson reveals how his company spent the past year working with Volkswagen Group to integrate its system into the automaker's fleet. He breaks down Aurora's high-pedigree founding team, including himself, a veteran of Google's self-driving initiative, and Sterling Anderson, one of the minds behind the launch of Tesla's Model X.

Share:
More In Technology
U.S. Stocks Close Lower After Consumer Prices Jump 8.5%
The major U.S. indexes closed Tuesday off of session lows as investors digest the latest read on inflation, showing it remains hot. Wall Street is also preparing for earnings from big banks and monitoring potential policy moves from the Federal Reserve. Peter Tuchman, a stock trader at TradeMas, joins Cheddar News' Closing Bell and highlighted tech stocks in particular. 'The tech sector, which led us to record highs before the 1st of this year, are now the ones that are leading us lower,' he said.
Dan Ives Foresees That Elon Musk 'Ultimately Ends Up Owning Twitter'
Billionaire Elon Musk made waves after revealing he's making an attempt at a hostile takeover of the social media platform Twitter. The Tesla CEO is offering $43 billion to buy the social media platform outright with "freedom of speech" allegedly at the forefront of his agenda. Dan Ives, managing director of equity research at Wedbush Securities, is taking the tech entrepreneur seriously. "I think through many twists and turns over the coming months, he ultimately ends up owning Twitter because Twitter's board, their back is going to be against the wall," he said.
Absolut Vodka Brings Coachella to the Metaverse
Ann Mukherjee, the chairman and CEO of Pernod Ricard North America, joined Cheddar News to talk about Absolut Vodka’s decade-long partnership with the music festival Coachella. Perno Ricard's vodka brand has built the virtual world Absolutland in the Decentraland metaverse for users to explore. "We actually have a vending machine where you can actually purchase the cocktails that will be delivered right to your home," she said. The brand will also be featuring festival headliner Swedish House Mafia.
Global Fertilizer Shortage Prompts Farmers To Consider More Sustainable Practices
A fertilizer shortage made worse from the Russia-Ukraine war is reigniting the conversation over sustainable agriculture. With the costs of fertilizer rising, weaning off of synthetic fertilizer may be a good option for farmers trying to keep costs low, while keeping crop margins high. But, Damian Mason, farm owner, agricultural economist and author of "Food Fear," says it's not that simple. Mason joined Cheddar's Opening Bell to explain the challenges of greener practices.
RoboBurger Promises Robot-Made Burgers in 7 Minutes or Less
While vending machines can dispense warm food items, RoboBurger is taking the concept one step furter. This all-in-one fridge, griddle and cleaning device will take your order, cook your burger from scratch and deliver it in about 7 minutes -- all without a human to take your order or man the grill.
Dallas Cowboys Partner With Crypto Platform Blockchain.com
The Dallas Cowboys have joined forces with cryptocurrency platform Blockchain.com as the NFL loosens restrictions on teams making such deals. The partnership won't open the door for crypto use at AT&T stadium but will provide for some exclusive fan experiences.
Load More