The Rent the Runway co-founder Jenny Fleiss left that fashion-tech start-up last year to launch another company, Code Eight, a subsidiary of Walmart.
"I think there's so much exciting stuff happening in the world of Walmart right now," said Fleiss in an interview Tuesday on Cheddar. "The personalized shopping space I think is one of the next big trends that you will see, and it needs to happen in e-commerce."
Code Eight uses artificial intelligence and machine learning to create a highly personalized online shopping experience that will hopefully mimic the traditional relationship between customer and salesperson, optimized for a digital world. Fleiss said that Code Eight uses Walmart's data to build its own retail platform.
Walmart also announced a redesign of its own website on Tuesday. The new Walmart.com will aim to create a more personalized shopping experience like the one Fleiss described. The homepage will highlight top-selling items in stores near the customer. The new site is scheduled to be live in May.
For full interview, [click here](https://cheddar.com/videos/how-rent-the-runway-inspires-the-next-generation-of-female-founders).
Amazon is being sued by U.S. regulators and and 17 states over allegations that the company abuses its position in the marketplace to inflate prices on other platforms, overcharge sellers and stifle competition.
President Joe Biden grabbed a bullhorn on the picket line Tuesday and urged striking auto workers to “stick with it” in an unparalleled show of support for organized labor by a modern president.
The confidence of American consumers slipped this month, particularly about the future, as expectations persist that interest rates will remain elevated for an extended period.
JPMorgan Chase agreed Tuesday to pay $75 million to the U.S. Virgin Islands to settle claims that the bank enabled the sex trafficking acts committed by financier Jeffrey Epstein.
