The Rent the Runway co-founder Jenny Fleiss left that fashion-tech start-up last year to launch another company, Code Eight, a subsidiary of Walmart.
"I think there's so much exciting stuff happening in the world of Walmart right now," said Fleiss in an interview Tuesday on Cheddar. "The personalized shopping space I think is one of the next big trends that you will see, and it needs to happen in e-commerce."
Code Eight uses artificial intelligence and machine learning to create a highly personalized online shopping experience that will hopefully mimic the traditional relationship between customer and salesperson, optimized for a digital world. Fleiss said that Code Eight uses Walmart's data to build its own retail platform.
Walmart also announced a redesign of its own website on Tuesday. The new Walmart.com will aim to create a more personalized shopping experience like the one Fleiss described. The homepage will highlight top-selling items in stores near the customer. The new site is scheduled to be live in May.
For full interview, [click here](https://cheddar.com/videos/how-rent-the-runway-inspires-the-next-generation-of-female-founders).
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Citi told most of its employees that they could work from home at the end of the month, according to CNBC.
Chobani paid $900 million to purchase ready-to-drink coffee maker La Colombe.
Kerri Quigley, founder of The Fashion Class, spoke with Cheddar News on how to make an ugly sweater on a budget.
With Christmas only 10 days away, some kids may notice that there's a lot of spending going on this holiday season. Dr. Regine Muradian, licensed clinical psychologist, joined Cheddar News to provide tips on how to teach kids the value of gifts and money.
It appears that people are cutting back on tipping with gratuity requests spreading far beyond bars and restaurants.
New data is showing rent prices are on the decline.
If you qualify for the student loan interest deduction, you can deduct up to $2500 a year in interest paid on education debt.
The U.S. labor agency is trying to force Starbucks to reopen 23 stores that it closed allegedly to discourage a nationwide union campaign
A surge in holiday spending could help combat inflation worries.
