*By Michael Teich* Amazon inked a new partnership with American Express, but don't expect the financial industry to be the next area the tech giant jumps into. "The thing that people misunderstand is that tech companies don't want to manufacture financial products," said Lex Sokolin, Global Director of Fintech Strategy at Autonomous Research. "It's about making the ecosystem and the platform more powerful, and finance is just a feature inside of that." American Express announced Tuesday it will launch a co-branded Amazon credit card for small businesses. The move accelerates Amazon's foray into financial products and strengthens its position as a lender. The goal, Sokolin said, is to enable small businesses to finance their activities, getting more products on Amazon's platform, and ultimately driving more commerce. Plus, the opportunity costs of devoting itself to the financial industry are too high. "Amazon has tremendous high-growth, super interesting, blue oceans to explore,” he said. "They could be investing in building a mortgage business, or they can build artificial intelligence business." For the full segment, [click here.](https://cheddar.com/videos/amazon-bolsters-financial-prowess-with-new-credit-card)

Share:
More In Business
Russia-Ukraine Conflict Threatens Cooperation in Space
As the Russia-Ukraine conflict continues to grow, so do concerns over the impact it could have on the international space community, and more specifically, the International Space Station. Those concerns come after Dmitry Rogozin, the director of Russia's state space agency, posted several tweets over the last few weeks in which he threatened to 'destroy Russia's cooperation on the ISS.' Olympia LePoint, rocket scientist and author of 'Answers Unleashed II: The Science of Attracting What You Want,' joined Cheddar News' Closing Bell to discuss.
U.S. Stocks Close at Session Lows on Friday
U.S. markets closed the day at session lows as the Dow marked its fifth straight week of losses. Investors continue to weigh inflation and the ongoing Russia-Ukraine war and growing economic risk factors. George Seay, CEO of Annandale Capital, joins Cheddar News' Closing Bell to discuss.
Stocks Close Lower as S&P 500 Falls Amid Russia-Ukraine War
U.S. stocks ended Thursday's session lower as new CPI data show inflation continues to rise and the Russia-Ukraine war continues. Philip Palumbo, founder, CEO, & Chief Investment Officer of Palumbo Wealth Management, joins Cheddar News' Closing Bell to discuss.
WNBA All-Star Brittney Griner Remains in Russian Custody as Charter Flight Scandal Fallout Hits
It's been an eventful past few weeks for the WNBA. One of the league's top players, Brittney Griner, remains in Russian custody after being detained at an airport last month. The league is also dealing with a scandal after fining a team for providing charter flights to their players. Emily Caron, sports business reporter for Sportico, joined Cheddar News' Closing Bell to discuss.
As Tight Labor Market Creates Leverage, How Can Workers Negotiate Higher Salaries and Better Benefits?
Most employed women believe they deserve a pay increase, and they believe the Great Resignation can help give them leverage and room to bargain with management. Stephanie Heath, Founder of SoulWork, says they're right, and should use today's unique labor market as just one of their many talking points when discussing compensation with management. Heath joins Closing Bell to discuss best practices for negotiating a bigger paycheck, how to use the tight labor market to your advantage during a job hunt, and more.
Auction-Based Advertising Startup Topsort Raises $110 Million
Auction-based advertising infrastructure startup Topsort raised $8 million in a seed funding round. Topsort says companies like Google and Amazon have been making huge profits from auction-based advertising for decades, but that the technology is complicated, exclusive, and hard to build. The company is trying to be a solution, by offering an auction-based advertising API to smaller retailers and marketplaces. Regina Ye, CEO and co-founder of Topsort, joins Cheddar News' Closing Bell to discuss.
Load More