*By Michael Teich*
Amazon inked a new partnership with American Express, but don't expect the financial industry to be the next area the tech giant jumps into.
"The thing that people misunderstand is that tech companies don't want to manufacture financial products," said Lex Sokolin, Global Director of Fintech Strategy at Autonomous Research. "It's about making the ecosystem and the platform more powerful, and finance is just a feature inside of that."
American Express announced Tuesday it will launch a co-branded Amazon credit card for small businesses. The move accelerates Amazon's foray into financial products and strengthens its position as a lender. The goal, Sokolin said, is to enable small businesses to finance their activities, getting more products on Amazon's platform, and ultimately driving more commerce.
Plus, the opportunity costs of devoting itself to the financial industry are too high.
"Amazon has tremendous high-growth, super interesting, blue oceans to explore,” he said. "They could be investing in building a mortgage business, or they can build artificial intelligence business."
For the full segment, [click here.](https://cheddar.com/videos/amazon-bolsters-financial-prowess-with-new-credit-card)
Allego, a European electric vehicle charging company, is officially public. With charging stations in 16 European countries and counting, Allego will play a strong supporting role in Europe's transition to clean energy, as its stations pull exclusively from renewable sources. Mathieu Bonnet, CEO of Allego, spoke with Cheddar's Opening Bell about its recent listing, the future of the EV industry, and what the Russia-Ukraine war means for the adoption of electric vehicles.
A new coalition called "Organizations For Pay Equity Now", or "OPEN" imperative, has launched with the goal of eliminating the gender pay gap among pre-IPO startups by 2027. More than 200 founders, CEOs and investors have already joined the coalition -- and it's only expected to grow. Emily Sweet, Lead of the OPEN imperative, joined Cheddar's Opening Bell to discuss the new coalition and how it plans to achieve these ambitious goals.
Netflix launching a test to let primary account holders pay an extra fee for users outside their households. This comes as the streaming giant grapples with illicit password-sharing with over 30 percent of all Netflix users sharing their password with at least one person, according to research firm Magid.
Pedro Palandrani, Director of Research at GlobalX joined Cheddar's Opening Bell to discuss.
Catching you up on what you Need to Know on Mar 21, 2022, with updates on the Russian invasion in Ukraine, a Boeing 737-800 plane carrying 132 people crashed in China, Canadian Pacific rail workers on strike, another possible COVID surge, and the SEC's new climate rules for businesses.
