*By Michael Teich*
Amazon inked a new partnership with American Express, but don't expect the financial industry to be the next area the tech giant jumps into.
"The thing that people misunderstand is that tech companies don't want to manufacture financial products," said Lex Sokolin, Global Director of Fintech Strategy at Autonomous Research. "It's about making the ecosystem and the platform more powerful, and finance is just a feature inside of that."
American Express announced Tuesday it will launch a co-branded Amazon credit card for small businesses. The move accelerates Amazon's foray into financial products and strengthens its position as a lender. The goal, Sokolin said, is to enable small businesses to finance their activities, getting more products on Amazon's platform, and ultimately driving more commerce.
Plus, the opportunity costs of devoting itself to the financial industry are too high.
"Amazon has tremendous high-growth, super interesting, blue oceans to explore,” he said. "They could be investing in building a mortgage business, or they can build artificial intelligence business."
For the full segment, [click here.](https://cheddar.com/videos/amazon-bolsters-financial-prowess-with-new-credit-card)
Between Bells EP Conor White recaps some of the biggest stories of the week, while Baker Machado and Hena Doba test their knowledge, and maybe learn a thing or two. It's This Week in Trivia!
The social marketplace Poshmark recently revealed its survey on spring cleaning with tips on how decluttering might lead to cash. Steven Tristan Young, the company's chief marketing officer, joined Cheddar News to talk about the survey of its customers, especially how Millennials and Gen Z'ers are gravitating toward cleaning out their closets to reboot their wardrobes. "I think style and fashion and image is so important to this audience that this is probably one of the reasons why they're really thinking about this spring cleaning, and our hope is turning it into spring selling," he noted.
U.S. regulators are sounding the alarms about the meme stock mania fueled by retail investors. FINRA, the regulator for all brokerage firms and exchanges in the U.S. is warning that retail traders could easily get in over their heads due to their lack of knowledge about complex investments like options, ETF's and structured notes. Thomas Gorman, Attorney, Dorsey Whitney & former Securities Exchange Commission Regulator joined Cheddar's Opening Bell to discuss how regulators and trading platforms can crack down on retail investors.
The deadline for filing federal taxes is just a few weeks away. Experts are warning taxpayers to brace for yet another year of delays and complications, as the pandemic causes backlogs and obstacles to the system. Dan Geltrude, Managing Partner at Geltrude & Co, joined Cheddar's Opening Bell to give some tips on tax season.
Sophie Karp, Equity Research Analyst at Keybanc Capital Markets, talks about the push toward clean energy amid rising oil prices and highlights the challenges the U.S. faces in shifting toward renewables.
The next generation of investors has a host of concerns about retirement with inflation and broader uncertainty topping the list. Rita Assaf, Vice President of Retirement, Fidelity Investments, joined Cheddar's Opening Bell to discuss Fidelity Investments' State of Retirement Planning Study.
Gas prices are driving up demand for electric vehicles, but many potential buyers are having trouble finding them.
Thanks to a perfect storm of consumer demand and supply issues, EVs and hybrids are becoming increasingly hard to come by. Jesse Toprak, Chief Analyst for Autonomy, breaks down the factors contributing to this EV crunch.
