*By Michael Teich*
Amazon inked a new partnership with American Express, but don't expect the financial industry to be the next area the tech giant jumps into.
"The thing that people misunderstand is that tech companies don't want to manufacture financial products," said Lex Sokolin, Global Director of Fintech Strategy at Autonomous Research. "It's about making the ecosystem and the platform more powerful, and finance is just a feature inside of that."
American Express announced Tuesday it will launch a co-branded Amazon credit card for small businesses. The move accelerates Amazon's foray into financial products and strengthens its position as a lender. The goal, Sokolin said, is to enable small businesses to finance their activities, getting more products on Amazon's platform, and ultimately driving more commerce.
Plus, the opportunity costs of devoting itself to the financial industry are too high.
"Amazon has tremendous high-growth, super interesting, blue oceans to explore,” he said. "They could be investing in building a mortgage business, or they can build artificial intelligence business."
For the full segment, [click here.](https://cheddar.com/videos/amazon-bolsters-financial-prowess-with-new-credit-card)
Vault, an NFT platform that allows creators to curate their own music and videos via an exclusive invitation, recently teamed up with independent artist Pip for the launch of his new album "Cotton Candy Skies." Nigel Eccles, the CEO of Vault, and singer-songwriter Pip joined Cheddar News to break down how the new platform works and why it's different from other blockchain concepts. "The way we've built it is we use the NFTs as keys that unlock the vault, and it's only the people who have those keys can actually see the contents of the vault," said Eccles. Pip added that he felt "inspired" to help with a new way of doing things in the music industry.
On this episode of ChedHER: Tiffany Johnson, CEO of Built for Launch, discusses the Black Founders Ecom Pledge that provides tools and resources for Black founders to build, launch, and scale a successful e-commerce business; Alexa von Tobel, Founder and Managing Partner of Inspired Capital, and Leoni Runge, Founder of Zaya, breaks down the state of maternal care and support for female founders in venture capital; Hannah Schwab, Global Co-Chair of Gender Expansive Council at JPMorgan Chase, explains the goal of the Gender Expansive Council and what kind of resources organizations can offer to support the LGBT+ community.
Tiffany Johnson, CEO of Built for Launch, joins ChedHER to discuss the Black Founders Ecom Pledge that provides tools and resources for Black founders to build, launch, and scale a successful e-commerce business.
Today is National Doughnut Day! Cheddar News celebrated with Steven Klein, the owner of Dough Doughnuts in New York City, who joined us with some delicious samples from hibiscus flavored to ube cheesecake. "It's a fun fest that people love doughnuts, and it's a way of celebrating doughnuts that people just want to try, and they want to try with their friends, their offices, their parties, their groups," said Klein. "So we get inundated in all our stores with lines of people coming to buy multiple doughnuts to celebrate the day."
U.S. employers added 390,000 jobs in May, extending a streak of solid hiring that has bolstered an economy under pressure from high inflation and rising interest rates.
