*By Michael Teich* Amazon inked a new partnership with American Express, but don't expect the financial industry to be the next area the tech giant jumps into. "The thing that people misunderstand is that tech companies don't want to manufacture financial products," said Lex Sokolin, Global Director of Fintech Strategy at Autonomous Research. "It's about making the ecosystem and the platform more powerful, and finance is just a feature inside of that." American Express announced Tuesday it will launch a co-branded Amazon credit card for small businesses. The move accelerates Amazon's foray into financial products and strengthens its position as a lender. The goal, Sokolin said, is to enable small businesses to finance their activities, getting more products on Amazon's platform, and ultimately driving more commerce. Plus, the opportunity costs of devoting itself to the financial industry are too high. "Amazon has tremendous high-growth, super interesting, blue oceans to explore,” he said. "They could be investing in building a mortgage business, or they can build artificial intelligence business." For the full segment, [click here.](https://cheddar.com/videos/amazon-bolsters-financial-prowess-with-new-credit-card)

Share:
More In Business
Airlines Prepare For Holidays With Labor Shortage, High Demand
Airlines are gearing up for a busy winter season as they continue to rebound from the pandemic. But jet fuel prices combined with the ongoing labor shortage could put a damper on those holiday gains. Christian Vernet, president of La Compagnie, the only all business class airline in the world, joined Cheddar for an update on the state of the airline industry and how it's dealing with the surge in demand after the U.S. reopened its border to international visitors.
Cadillac To Roll Out First All-Electric Car
Cadillac is launching its first ever all-electric vehicle. The 2023 Lyriq boasts an estimated 300 mile range, $60,000 dollar starting price, a 33-inch advanced LED display, among many other features. The rollout comes as Cadillac has posted record third quarter global sales and plans to become all-electric by 2030. Rory Harvey, vice president of Cadillac, joined Cheddar to discuss what drivers can expect from the Lyriq, and how the brand has been able to deal with the ongoing chip shortage.
New Unemployment Claims Last Week Total 268,000
Octavio Marenzi, Founder & CEO of Opimas, discusses how labor participation is directly correlated with wage pressures and why supply chain issues are having little effect on earnings from the retail sector.
Macy's Reports Q3 Earnings Beat. Will Launch Digital Marketplace
Macy's reported a Q3 earnings beat and raked in $5.4 billion in revenue. The department store giant also said it is equipped to handle the expected holiday shopping rush. The company also announced it would be launching its own curated digital marketplace in 2022.
Zumba CEO on Rising Demand for In-Person Training, Balancing Hybrid Fitness Options
Zumba Fitness CEO Alberto Perlman joined Cheddar's "Between Bells" to talk about the rise in demand for in-person training after the company saw a 55 percent jump in scheduled classes over Q3. Perlman noted that while demand for in-person training is increasing, the pandemic exposed a market for at-home sessions that will likely persist even after it ends. "The world is becoming hybrid, and people are finding ways to fit in two workouts a week at home and then three workouts at the gym. And our instructors are perfectly positioned to adapt to those environments," he said.
Greenwood Launches GreenBook, an Online Directory of Black and Latino Businesses
Greenwood, a digital banking platform aimed at supporting Black and Latino businesses and clients, is launching its very own GreenBook. Named after the historic publication for Black travelers during the era of Jim Crow, the online guide will provide a directory of Black- and Latino-owned businesses across the country. Ryan Glover, the founder and chairman of Greenwood, joined Cheddar to provide additional details about the listings.
Apple to Allow Self-Service Repairs on iPhones
Apple is reversing course on its in-house repair policy amid the ongoing pressure from right-to-repair advocates and will roll out a self-service option allowing customers to repair and replace some parts on some iPhones themselves.
Load More