*By Michael Teich*
Amazon inked a new partnership with American Express, but don't expect the financial industry to be the next area the tech giant jumps into.
"The thing that people misunderstand is that tech companies don't want to manufacture financial products," said Lex Sokolin, Global Director of Fintech Strategy at Autonomous Research. "It's about making the ecosystem and the platform more powerful, and finance is just a feature inside of that."
American Express announced Tuesday it will launch a co-branded Amazon credit card for small businesses. The move accelerates Amazon's foray into financial products and strengthens its position as a lender. The goal, Sokolin said, is to enable small businesses to finance their activities, getting more products on Amazon's platform, and ultimately driving more commerce.
Plus, the opportunity costs of devoting itself to the financial industry are too high.
"Amazon has tremendous high-growth, super interesting, blue oceans to explore,” he said. "They could be investing in building a mortgage business, or they can build artificial intelligence business."
For the full segment, [click here.](https://cheddar.com/videos/amazon-bolsters-financial-prowess-with-new-credit-card)
Bryan Palma, senior manager of industry and solutions marketing at Kinaxis, joined Cheddar News to preview what this year's Black Friday will look like for retailers and consumers amid supply chain constraints and inflation.
Major retailers The Gap and Nordstrom reported third quarter earnings on Tuesday, both falling short of expectations. Ahead of Black Friday, Ethan Chernofsky, CMO of marketing at Placer.AI, discusses why these are just two of the many retailers hoping to make up for 2020 losses.
Stocks closed mixed today, with the Nasdaq sliding for the second day in a row as investors are skittish about Fed Chair Jerome Powell's re-nomination by President Joe Biden. Many are worried that Powell's Fed could institute rate hikes next year if his nomination is approved in the Senate. Dann Ryan, Chief Investment Officer at Sincerus Advisory, joins Cheddar News' Closing Bell to discuss today's close, why tech investors are worried, rising costs for consumers, and more.
Fold CEO & Co-founder Will Reeves joins Cheddar News' Closing Bell, where he discusses what his company's augmented reality metaverse involves and elaborates on Fold's goals surrounding the new initiative.
