*By Michael Teich*
Amazon inked a new partnership with American Express, but don't expect the financial industry to be the next area the tech giant jumps into.
"The thing that people misunderstand is that tech companies don't want to manufacture financial products," said Lex Sokolin, Global Director of Fintech Strategy at Autonomous Research. "It's about making the ecosystem and the platform more powerful, and finance is just a feature inside of that."
American Express announced Tuesday it will launch a co-branded Amazon credit card for small businesses. The move accelerates Amazon's foray into financial products and strengthens its position as a lender. The goal, Sokolin said, is to enable small businesses to finance their activities, getting more products on Amazon's platform, and ultimately driving more commerce.
Plus, the opportunity costs of devoting itself to the financial industry are too high.
"Amazon has tremendous high-growth, super interesting, blue oceans to explore,” he said. "They could be investing in building a mortgage business, or they can build artificial intelligence business."
For the full segment, [click here.](https://cheddar.com/videos/amazon-bolsters-financial-prowess-with-new-credit-card)
The market saw investors react to comments by the World Health Organization's chief scientist, who suggested existing vaccines are likely to offer protection against the new variant. According to Thomas Hayes, chairman of Great Hill Capital, the next two weeks will be crucial as the markets watch for not only the effects of the Omicron variant, but also the Fed's decision on a taper.
Jason Moser, Senior Analyst at The Motley Fool, joined Wake Up With Cheddar to discuss the latest with Salesforce, as the company suffered its worst day on the market since the beginning of the pandemic.
The U.S. jobs report fell way short of economist projections after adding just 210,000 in November compared to the expected 550,000. William M. Rodgers III, the VP and director of the Institute for Economic Equity at the Federal Reserve Bank of St. Louis, joined Cheddar to break down the jobs report and explained that while added payrolls didn't meet expectations, the economy is still progressing as the unemployment rate also fell 4.2 percent. "One month doesn't make a trend," Rodgers added. He did note that from an equity standpoint inflation is a cause for concern for middle and low-income families, as holiday season price hikes are expected to hit them hard.
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It's Friday at long last. Jill and Carlo cover the latest on Omicron, including a possible superspreader event in NYC. Plus, previewing the November jobs report, a new Zoom feature no one asked for, and when it's no longer a good idea to eat Thanksgiving leftovers.
