*By Michael Teich*
Amazon inked a new partnership with American Express, but don't expect the financial industry to be the next area the tech giant jumps into.
"The thing that people misunderstand is that tech companies don't want to manufacture financial products," said Lex Sokolin, Global Director of Fintech Strategy at Autonomous Research. "It's about making the ecosystem and the platform more powerful, and finance is just a feature inside of that."
American Express announced Tuesday it will launch a co-branded Amazon credit card for small businesses. The move accelerates Amazon's foray into financial products and strengthens its position as a lender. The goal, Sokolin said, is to enable small businesses to finance their activities, getting more products on Amazon's platform, and ultimately driving more commerce.
Plus, the opportunity costs of devoting itself to the financial industry are too high.
"Amazon has tremendous high-growth, super interesting, blue oceans to explore,” he said. "They could be investing in building a mortgage business, or they can build artificial intelligence business."
For the full segment, [click here.](https://cheddar.com/videos/amazon-bolsters-financial-prowess-with-new-credit-card)
VMG Consumer Acquisition Corp, a blank check company targeting consumer and retail companies, has officially hit Wall Street. The company listed its $200 million IPO on the NASDAQ, trading under the ticker symbol 'VMGAU.' Aarti Kapoor, CEO of VMG Consumer Acquisition Corp, joined Cheddar Movers to discuss.
Goldman Sachs is getting into the holiday giving spirit with its sixth annual Analyst Impact Fund competition. The Shark-Tank style contest gives Junior Analysts the chance to pitch a charity of their choice to senior leadership, with the winner being granted $250,000 to donate to their chosen non-profit. The team representing Lime Connect, the world's largest network of people with disabilities, has taken home this year's top prize. For more on this, Jim Esposito, Goldman Sachs Co-Head of the Investment Banking Division, and Julian Sanchez, one of this year's winners, joined Cheddar Movers.
Sprinklr CEO Ragy Thomas joined Wake Up With Cheddar's Baker Machado to discuss the customer experience company's latest earnings report and forecasts for future growth.
The markets saw a two day rally, hitting highs not seen since as far back as March. Melissa Armo, founder and owner of the Stock Swoosh explains what lead the charge, and what to expect as the year comes to a close.
Wall Street saw major gains Monday, with the Dow Jones jumping nearly 650 points, the S&P 500 moving higher by 1.1% and the Nasdaq by .9%. Ross Mayfield, Investment Strategy Analyst at Baird, breaks down why investor concerns about the Omicron variant may have been a bit too preemptive.
Daniel Loria, Editorial Director at Box Office Pro, joined Wake Up With Cheddar to give predictions for the weekend, which will see three major films debut, as 'West Side Story', 'Don't Look Up' and 'Being the Ricardos' all hit theaters.
Politico Tech Policy Reporter Rebecca Kern joined Wake Up With Cheddar to recap Instagram CEO Adam Mosseri's testimony to Congress, and look ahead to new safety features on the horizon for the social media giant.
Carlo and Baker wrap up the week talking about the Biden economic boom that no one seems to notice, a verdict in the Jussie Smollett case, the first Starbucks union in America and the pleasures of the "dude nod."
