Why Taboola Isn't a Fan of Facebook's Instant Articles
The CEO of content discovery platform Taboola says his company will bring in over $1 billion in revenue this year.
And the platform, which reaches 1.4 billion people a month, will continue to grow despite services like Facebook’s native Instant Articles.
“Our growth is a good sign that we can replace every banner [ad] out there with a beautiful Taboola recommendation,” CEO and founder Adam Singolda told Cheddar Friday.
The reason Singolda isn’t sold on native publishing services like Instant Articles is because they essentially disrupt the consumer’s “direct relationship with the publisher or the site” and do not necessarily drive those consumers back to the original site.
“I see it as a marketing vehicle,” Singolda said.
Tellingly, several prominent publishers such as The New York Times and the Guardian have stopped using Instant Articles altogether.
Recently, Facebook also announced it will start deprioritizing news articles in users’ news feeds and focus instead on posts from family and friends.
For the full interview, [click here](https://cheddar.com/videos/taboola-solving-the-online-content-discovery-problem).
Cardinal Health's Debbie Weitzman explains how the company's Advanced Therapy Solutions Innovation Center aims to improve access to specialty medicines. Watch!
Mark Spoonauer, Global Editor-In-Chief at Tom's Guide, discusses the craze behind the latest Nintendo Switch 2 and why it already flying off shelves. Watch!
Bob Lang, Chief Options Strategist at Explosive Options, joins J.D. Durkin on the floor of the NYSE for a look at how traders are approaching the markets.
Seth Schachner, Managing Director at Strat Americas, talks Disney's taking control of Hulu, Warner Bros. and Discovery's split and how if affects the viewers.
