Why Taboola Isn't a Fan of Facebook's Instant Articles
The CEO of content discovery platform Taboola says his company will bring in over $1 billion in revenue this year.
And the platform, which reaches 1.4 billion people a month, will continue to grow despite services like Facebook’s native Instant Articles.
“Our growth is a good sign that we can replace every banner [ad] out there with a beautiful Taboola recommendation,” CEO and founder Adam Singolda told Cheddar Friday.
The reason Singolda isn’t sold on native publishing services like Instant Articles is because they essentially disrupt the consumer’s “direct relationship with the publisher or the site” and do not necessarily drive those consumers back to the original site.
“I see it as a marketing vehicle,” Singolda said.
Tellingly, several prominent publishers such as The New York Times and the Guardian have stopped using Instant Articles altogether.
Recently, Facebook also announced it will start deprioritizing news articles in users’ news feeds and focus instead on posts from family and friends.
For the full interview, [click here](https://cheddar.com/videos/taboola-solving-the-online-content-discovery-problem).
Skift airline reporter Meghna Maharishi breaks down how the government shutdown is hitting air traffic control—and what it means for travelers and flight safety
Aya Kantorovich, Co-CEO of August Digital, breaks down Bitcoin’s surge, crypto ETFs, institutional investment trends, and the future of safer crypto access.
Sinead O’Sullivan breaks down Taylor Swift’s genius marketing for The Life of a Showgirl, which just set the record for most albums sold in a single week.
Markets are emerging from a turbulent Q3. Horizon’s Mike Dickson shares insights on interest rates, small caps, and where investors should look in Q4 and beyond
Bambu Ventures's Kyle Pretsch dives into Lemonaid’s $10M buyout, down from 23andMe’s $400M price tag, and what’s next after Chrome Co.’s dramatic pivot.
Grove Collaborative’s CEO shares how the company is reinventing everyday goods with sustainability at the core and working toward a plastic-free future.
Atlanta Mayor Andre Dickens shares plans for affordable housing, community-led growth, and why private and public grocery stores could be key to food equity.
