Why Sun Basket Is More Like Stitch Fix Than Blue Apron
The troubles Blue Apron's faced since going public last year has raised one big question for other meal-kit delivery start-ups in the ever-more-crowded space: what makes you stand out?
But Sun Basket's CEO doesn't think that question applies to his company.
“For us, it’s a fundamentally very different business,” Adam Zbar told Cheddar.
While Sun Basket does deliver packaged, pre-portioned meal-prep kits, it specializes on specific diets from Paleo to Mediterranean to gluten-free. Zbar says that gives his customers a more curated experience, more akin [Stitch Fix](https://cheddar.com/videos/how-stitch-fix-navigated-a-male-dominated-vc-landscape), the online styling subscription service.
Grocery shopping is harder for people sticking to strict diets than it is for those who don't have restrictions, explained Zbar. He says the convenience provided by Sun Basket makes it less likely customers abandon their subscriptions.
“Our retention rates are much higher than other players in the field, and the reason why is that we focused on a need.”
The company’s business model seems to resonate with investors too. Earlier this year, Sun Basket raised another [$57.8 million](https://www.prnewswire.com/news-releases/sun-basket-raises-578-million-in-new-funding-led-by-august-capital-300588291.html) in funding.
For full interview, [click here](https://cheddar.com/videos/healthy-cooking-made-easy).
For the first time on the unofficial cannabis holiday 420, cannabis enthusiasts in New York State can purchase their products legally. One of the first licensed adult-use dispensaries across the state was buzzing with business early in the day.
Eric Lynch, managing director of Scharf Investments, joined Cheddar News to discuss Thursday's market session as stocks closed lower, dragged down by Tesla's earnings miss, amid economic fears.
This time it’s for real. Many of Twitter’s high-profile users are have lost the blue check marks that helped verify their identity and distinguish them from impostors on the Elon Musk-owned social media platform.
Lauren Forsch, founder of Popped.nyc, stopped by the Cheddar News studio on 4/20 — a date known to many as Cannabis Day — to discuss the health and wellness benefits of CBD-based products.
One of the last major players in the DVD rental business has expressed interest in purchasing Netflix's mailing division, which is now set to be shut down. Bill Rouhana, CEO of Chicken Soup for the Soul Entertainment, which owns Redbox and its network of DVD kiosks, told The Hollywood Reporter that "I'd like to buy it," and that he's reached out multiple times about an acquisition.
Tesla shares fell sharply at the opening bell Thursday after the company felt the sting of numerous price cuts it made across its model line up this year in hopes of energizing sales.
