Why Sun Basket Is More Like Stitch Fix Than Blue Apron
The troubles Blue Apron's faced since going public last year has raised one big question for other meal-kit delivery start-ups in the ever-more-crowded space: what makes you stand out?
But Sun Basket's CEO doesn't think that question applies to his company.
“For us, it’s a fundamentally very different business,” Adam Zbar told Cheddar.
While Sun Basket does deliver packaged, pre-portioned meal-prep kits, it specializes on specific diets from Paleo to Mediterranean to gluten-free. Zbar says that gives his customers a more curated experience, more akin [Stitch Fix](https://cheddar.com/videos/how-stitch-fix-navigated-a-male-dominated-vc-landscape), the online styling subscription service.
Grocery shopping is harder for people sticking to strict diets than it is for those who don't have restrictions, explained Zbar. He says the convenience provided by Sun Basket makes it less likely customers abandon their subscriptions.
“Our retention rates are much higher than other players in the field, and the reason why is that we focused on a need.”
The company’s business model seems to resonate with investors too. Earlier this year, Sun Basket raised another [$57.8 million](https://www.prnewswire.com/news-releases/sun-basket-raises-578-million-in-new-funding-led-by-august-capital-300588291.html) in funding.
For full interview, [click here](https://cheddar.com/videos/healthy-cooking-made-easy).
A new report said the private sector added 103,000 jobs in November while refinance applications climb as mortgage rates dip. Plus, the FTC is once again looking to block the Microsoft-Activision deal and McDonald's is looking to buy 10,000 new locations by 2027.
Fans of the Grand Theft Auto series got a glimpse of the latest release that's not due out until 2025. The trailer was officially released after a leak on the 'X' platform, giving an idea to industry experts of the massive effect GTA will have on the gaming sector. Cheddar News senior reporter Michelle Castillo breaks it all down.
Tax season is around the corner as soon as we conclude the holiday festivities. Mark Steber, chief tax information officer with Jackson Hewitt, joined Cheddar News to discuss some tax changes that people should be aware of and what to expect during next year's tax filing season.
