The troubles Blue Apron's faced since going public last year has raised one big question for other meal-kit delivery start-ups in the ever-more-crowded space: what makes you stand out? But Sun Basket's CEO doesn't think that question applies to his company. “For us, it’s a fundamentally very different business,” Adam Zbar told Cheddar. While Sun Basket does deliver packaged, pre-portioned meal-prep kits, it specializes on specific diets from Paleo to Mediterranean to gluten-free. Zbar says that gives his customers a more curated experience, more akin [Stitch Fix](https://cheddar.com/videos/how-stitch-fix-navigated-a-male-dominated-vc-landscape), the online styling subscription service. Grocery shopping is harder for people sticking to strict diets than it is for those who don't have restrictions, explained Zbar. He says the convenience provided by Sun Basket makes it less likely customers abandon their subscriptions. “Our retention rates are much higher than other players in the field, and the reason why is that we focused on a need.” The company’s business model seems to resonate with investors too. Earlier this year, Sun Basket raised another [$57.8 million](https://www.prnewswire.com/news-releases/sun-basket-raises-578-million-in-new-funding-led-by-august-capital-300588291.html) in funding. For full interview, [click here](https://cheddar.com/videos/healthy-cooking-made-easy).

Share:
More In Business
January’s Blockbuster Jobs Report
Tom Graff, Chief Investment Officer, Facet, discusses what the latest jobs report says about this ‘pretty good’ labor market and why the market should worry less about the Fed’s next decision.
How to Save for Retirement the Right Way
As millions of Americans are set to retire, John Carter, President & COO of Nationwide Financial, shares what to expect and how consumers of all ages can better prepare for their golden years.
Load More