Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Character design studio Superplastic recently raised $20 million in a Series A round. Paul Budnitz, founder and CEO of Superplastic, joined Cheddar News to discuss the financing and a new collaboration with Amazon to develop a new series.
A Republican-led House panel voted to advance a bill that would give President Joe Biden the power to ban TikTok. Chris Pierson, the founder and CEO of BlackCloak, joined Cheddar News to discuss how the process could affect other businesses.
