Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Lisa Raykowski, security architect leader for EY Americas, explains what corporate leaders should consider when trying to protect their systems, as well as their clients' information.
Scientists and tech industry leaders, including high-level executives at Microsoft and Google, issued a new warning Tuesday about the perils that artificial intelligence poses to humankind.
Microsoft President Brad Smith said on CBS 'Face the Nation' that the benefit of artificial intelligence will be "ubiquitous" but called for more regulations to make sure the technology is developed responsibly.
