Why Social Video Rules When it Comes to Engagement
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The U.S. Department of Transportation is awarding almost $1.7 billion in grants for buying zero- and low-emission buses, with the money going to transit projects in 46 states and territories.
With household expenses rising, going green can save you thousands. Cheddar News spoke with Sara Morrow from Consumer Reports about ways to help people slash their bills with climate-friendly home improvements.
About 61% of people who use the internet are addicted to it, according to research. Cheddar News dove in at a recent meeting for a 12-step program as part of a group called ITAA (Internet Technology Addicts Anonymous). The group ( https://internetaddictsanonymous.org/ ) was formed to help the growing number of tech addicts, with more than 6% of the globe's population now addicted, according to the University of Hong Kong.
The push for clean energy is igniting an interest in electric vehicles but charging EVs continues to be a concern for consumers looking to save. Brian Moody, executive editor with Autotrader, joined Cheddar News to discuss how people can make home-charging more affordable.
