Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
These are the headlines you Need 2 Know for Friday, July 5, 2019.
Companies like Nordsense, Ecube, and Bigbelly wager that public bins can serve as highly-efficient, environmentally-friendly, networked devices for our future smart cities, producing data on trash that has never before been available.
Tesla delivered 95,200 vehicles in the second quarter ー nearly double what it delivered in the second quarter of 2018. The production beat was a sliver of good news in an otherwise bad first half of the year for the company.
'Stranger Things' is everywhere as more brands are jumping on the supernatural trend. Coca-Cola, Tide, and Baskin-Robbins are just a few to team up with Netflix. The streaming service has avoided advertising for years, but are they ready to cash in on the opportunity? Cheddar senior reporter Michelle Castillo breaks it all down.
Tuesday was supposed to be a day to show off an iconic American company doubling down on its domestic manufacturing. Instead, it became another flash point in America's new culture wars.
Gabe Hoffman of Accipiter Capital Management doesn't believe Tesla can right the ship even if Elon Musk delivers on some of the numbers he promised.
Apple’s long-time chief design officer Jony Ive, the mind behind products like the iMac, the iPod, and the iPhone, is leaving the Cupertino-based tech giant to start his own independent design firm, LoveFrom.
*From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.*
These are the headlines you Need 2 Know for Friday, June 28, 2019.
According to marketing agency Merkle, Google accounted for 91% of U.S. site visits produced by mobile searches. Lorraine Lilley, owner of Let’s Start Design, shares how to get your business found online, and other essential pages to include on your site.
