Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
French lawmakers voted to impose a 3 percent tax on revenues from digital services that reach French users that could leave U.S. tech giants like Facebook, Google, and Amazon facing a hefty new tax bill.
Getting discovered online is one of the fastest ways to success online. Yohell Collado, Lead Creative Designer at Heir Brands, joins Cheddar to share some industry secrets on how you can use Google to get your brand in front of more people.
These are the headlines you Need 2 Know for Thursday, July 11, 2019.
The NYSE had the busiest first half in 2019 in more than a decade, and traders will be watching closely over the next two quarters as another round of heavyweight tech company IPOs are expected.
Instagram is ramping up its anti-bullying efforts with two new features that it hopes will protect users from hurtful and abusive content, the company announced this week.
The modern-day space race just took a major step toward maturity, with Sir Richard Branson's announcement that Virgin Galactic will go public. When it lists later this year, Virgin will become the first publicly traded space-tourism company.
The market for hemp-derived CBD is expected to hit $5.1 billion in 2019 and $23.7 billion by 2023, according to new research from CBD and cannabis-focused market research firm, Brightfield Group. Despite bullish projections from researchers, enthusiasm from the industry, and curiosity from consumers, however, legislation at the federal and local levels isn’t keeping pace.
Researchers at the University of Nebraska Medical Center and Temple University reported using gene therapy to eradicate HIV in mice. Now the team is considering how to turn that into a life-saving cure for humans.
The South Korean company reports that profits are likely down more than half of what they were at the same time last year.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
