Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
A new co-investment platform for homeownership called Haus has just raised $7.1 million in seed funding. Haus, created by Uber
Co-founder Garrett Camp, says that its system results in 30% lower payments for homeowners than traditional mortgages. Haus CEO Jonathan McNulty joined Cheddar to discuss how his company shares some of the risk for a slice of the reward.
*From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.*
These are the headlines you Need 2 Know for Friday, July 19, 2019.
eMarketer reports U.S. esports ad revenues are expected to pass $200 million by 2020. Jimmy Mondal, host of Cheddar Esports, breaks down why it's so important for teams to bring on partners and why a website is crucial to building a fan base.
These are the headlines you Need 2 Know for Thursday, July 18, 2019.
The House Financial Services Committee had more pointed questions for Facebook's David Marcus about the governing structure of the Libra Association in the second day of Congressional grilling.
Netflix had expected to pick up 4.7 million global customers in Q2. Instead it reported gaining 2.8 million. Shares tumbled over 10 percent after hours as the streaming giant reported Q2 earnings.
Facebook's David Marcus faced another day of governmental grilling, this time at the hands of the House Financial Services Committee, over the social media giant's plans for its digital currency Libra.
These are the headlines you Need 2 Know for Wednesday, July 17, 2019.
The banking system relies on public trust; unfortunately for Facebook's cryptocurrency ambitions, the social media Goliath doesn't have an abundance of it.
