Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The rule would be the latest move by the White House against Huawei. The Chinese tech giant was deemed to be a threat to U.S. national security in May and has since been a central component of the ongoing trade dispute between the U.S. and China.
On this episode of 'Your Cheddar': how one entrepreneur leverages technology to build her brand and monetize her expertise, and the CEO and co-founder of Pillar joins the show to discuss how his platform helps others manage their student loan debt. Cheddar also hits the streets to ask New Yorkers how they would decide between easy money and spending quality time with their favorite celebrities.
Blue Hexagon is hoping to capitalize on companies' efforts to address the growing privacy concerns that come with the massive amounts of data flowing into today's enterprises.
A deal between Apple and Amazon to sell iPhones on the e-commerce platform has come under scrutiny by federal regulators, according to media reports.
This company will give you a tail.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
All Star Code partners with companies like Google to teach boys and young men of color how to code. Christina Lewis, Founder and CEO of All Star Code, and Gary Coltrane, an alumnus of All Star Code, join Cheddar to discuss how teaching coding can open up someone's path to success.
The Redmond-based tech giant is taking on the Internet of Things, but Microsoft Azure IoT is focusing specifically on the enterprise space for corporate clients.
The smart location company that manufacturers a Bluetooth tracker to incorporate with your precious objects recently raised $45 million in funding.
Apple released its third quarter earnings on Tuesday after the bell, slightly beating expectations despite slowing iPhone sales.
