Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Millennials are largely forgoing traditional manufacturing sectors and instead investing in digital technology companies that they’re familiar with, according to a new survey.
Cannabis industry networking group Women Grow is teaming up with fashion designer Korto Momolu, of Project Runway fame, on a new line of cannabis lifestyle clothing, set to debut during New York Fashion Week next month. Momolu will unveil her line, inspired by Women Grow and its leaders, on the second night of one of the most important weeks for the global fashion industry.
Uber posted $2.87 billion in revenues, compared to the $3.36 billion that analysts had expected. The company also reported $4.72 in losses per share, more than a dollar off of analysts’ expectations of just $3.12.
With so many products and influencers online, it can be hard to make your mark. Cheddar breaks down four ways you can grow your brand's recognition online.
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The Galaxy Note10 and the Galaxy Note10+ will both have longer battery life, edge-to-edge display screens, improved camera quality, and the most advanced stylus pen yet.
Finland-based Solar Foods uses gas fermentation to turn electricity, water, and carbon dioxide into protein by using naturally-found microbes, CEO Pasi Vainikka told Cheddar.
Esports team Gen.G and women-first social and dating app Bumble have announced an all-women Fortnite team, the first of its kind for both Gen.G and Fortnite esports.
The esports organization is teaming up with Bumble, the women-first social and dating app, to bring together the team for competitive play in the shooter Fortnite.
Lyft reported much better-than-expected losses in its second quarter earnings report released on Wednesday after the bell, posting a loss per share of just $0.68 — much lower than the expected loss of $1.74.
On earnings-per-share, Roku also beat expectations. Analysts had anticipated a 22 cent loss in earnings-per-share, but the company only lost 8 cents per share, a sign that it's edging closer to profitability.
