Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The exercise media and equipment company reported that it had made $915 million in revenues in the past fiscal year, but saw net losses of about $196 million, in its filing to go public.
These are the headlines you Need 2 Know for Wednesday, Aug. 28, 2019.
Elon Musk says SpaceX will again attempt to launch its Starhopper prototype rocket around 5 p.m. ET today, 24 hours after engineers were forced to scrub the launch with one second remaining on the countdown clock.
On the back of a groundbreaking partnership with data heavyweights Deloitte and Nielsen, cannabis industry intelligence company Headset on Monday announced the launch of its real time analytics tool in the province of Alberta, marking its official debut in the Canadian market. Stakeholders anticipate the data Headset Insights generates ー first in Alberta, and eventually across all of Canada ー will serve as a road map for companies outside of cannabis looking to penetrate the industry, and for Canadian cannabis companies as the market grows more diverse and competitive.
Security startup Openpath announces office tech that will allow workers to report intruders, active shooters, or other threats directly from their mobile devices and send an emergency alert directly to an office's physical security infrastructure.
Gravy Analytics, a location-based marketing technology company, analyzed the smartphone data of people who attended the 111 solo Democratic presidential candidate events held in June and July.
Shares of Lyft ($LYFT) popped more than 3 percent Monday morning after an analyst upgraded the company, citing higher prices as a path to profitability for the ride-hail company.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
These are the headlines you Need 2 Know for Friday, Aug. 23, 2019.
After hearing complaints that there wasn't enough quality inventory from her own homebuying clients, Sandra Heddon started a pre-designed, sustainable home company to fill the gap. Heddon, who is the co-founder and owner of Modern Catskills, joins Cheddar to discuss how she launched her business.
