Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Facebook Dating — a service that will pair users up based on location, listed interests, and Facebook activity — launched in the U.S. on Thursday.
Once a skill solely possessed by so-called computer nerds, now even parents and toddlers are learning how to code. Cem Eltutar, founder of Creoqode, explains how his technology uses robots and games to easily teach people how to code.
These are the headlines you Need 2 Know for Thursday, September 5, 2019.
Slack beat expectations in its second quarter earnings report, posting $145 million in sales after the bell on Wednesday. The company was expected to report $141.25 million in sales.
The terms of the settlement between YouTube-parent Google and the FTC and the New York state attorney general were announced on Wednesday. Google and YouTube will pay $136 million to the federal government and another $34 million to New York.
The new funds will help Elliptic develop its offerings as it prepares to add more digital assets and address more types of risk for new and different types of customers, mainly in banking and financial services, CEO James Smith told Cheddar.
Fact or Fiction: search engine optimization has lost its value thanks to podcasts, video, and social media. Brian Fanzo, founder of iSocialFanz, joins Cheddar to break down this myth and help entrepreneurs grow their business.
These are the headlines you Need 2 Know for Friday, Aug. 30, 2019.
According to the survey from Hub Entertainment Research, Disney+ seems to be entering U.S. households at the perfect time, as more and more viewers consider cutting the cord.
