Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Fact of Fiction: Tools, technology, and automation decrease the time small business owners need to spend online. Brian Fanzo, founder of iSocialFanz, joins Cheddar break down this myth and share how to strategically streamline operations at your business.
Neumann had faced increasing pressure to leave the position following reports of indulgent and impulsive behavior.
Roku on Monday announced a new partnership with the marketing platform Innovid to provide more in-depth measurements of OTT audiences.
SoFi is adding bitcoin, litecoin and ether to its SoFi Invest platform through a partnership with Coinbase, allowing members to trade cryptocurrencies alongside their stock and ETF trades and, ideally, making more people more comfortable with buying crypto.
According to SpareFoot, a company that tracks the industry, self-storage in the U.S. is nearing a whopping $40 billion. Joseph Woodbury, CEO of Neighbor.com, shares how his company helps people pay off their mortgages.
Keith McCarty, CEO and founder of Wayv, wants to use tech to ease the many “friction points” in the complicated world of business-to-business cannabis logistics.
This week, Cheddar explores 'Wix Ascend' to see how you can build your business to reach the next level.
As Google Empathy Lab founder Danielle Krettek explained, in order to create technology that appropriately serves humanity, designers must first understand who it is they are creating for. Enter author, psychologist, and psychedelic enthusiast Dr. Richard Alpert. Known best by his moniker, Ram Dass.
Snapchat's parent company Snap is having its comeback moment, with shares up more than 200 percent year-to-date. But, as it attempts to grow its advertising revenue to achieve profitability, it has faced pushback from some of the third-party media companies it relies on to create content.
Fact or Fiction: Due to limited time and resources, small and medium-sized business owners have to wear many hats, often without much assistance. Brian Fanzo, founder of iSocialFanz, joins Cheddar to share what owners should do themselves and what they should leave to the pros.
