Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Fact or Fiction: Business owners and entrepreneurs need to scale their businesses to accommodate their where customers are now. Brian Fanzo, founder of iSocialFanz, breaks down this myth and explains why and how entrepreneurs can prepare for rapid expansion.
Lumos Helmet CEO Eu-wen Ding discusses the new high-tech helmet that offers front and rear lights, turn signals, and even technology that responds to your basic hand gestures.
These are the headlines you Need 2 Know for Tuesday, October 8th, 2019.
Leo Simonovich, global head of industrial cyber and digital security for Siemens Gas and Power, spoke with Cheddar about the evolving threat to utilities and other industrial sites.
The combined companies of Outbrain and Taboola will pool their resources to compete against Facebook and Google, says Adam Singolda, the founder and CEO of Taboola, who will run the combined company under the Taboola brand.
*From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.*
These are the headlines you Need 2 Know for Friday, October 4, 2019.
Steve Weisz, President and CEO of Marriott Vacations Worldwide Corporation, joins Cheddar to discuss how the company has changed one year after its acquisition of ILG and how recessions fears are affecting the travel industry.
Credit Karma, one of the biggest personal finance content sites, is launching its first banking product: Credit Karma Savings.
These are the headlines you Need 2 Know for Thursday, October 3, 2019.
