Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
According to insurance carrier Hiscox, cyberattacks are costing small businesses $200,000 on average and putting 60% out of business within six months of being victimized.
Today's Myth: Online business privacy is dead. Brian Fanzo, founder of iSocialFanz, joins Cheddar to break down this myth and share how you can keep your business safe.
Offshore wind remains a virtually untapped market – one estimated to be worth close to $70 billion, with the promise of supplying such lucrative East Coast markets as New York City, Boston, Baltimore, and Philadelphia.
Elie Seidman, CEO of Tinder, discusses the apocalyptic-themed adventure game, called Swipe Night, which allows users to dictate what happens next in the story. The user's decisions will then match them with other like-minded players.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
In an effort to get "tax policy parity" with other renewable resources, the American Wind Energy Association says it will seek the same tax credit pursued by the solar energy sector.
Girls Who Code founder and CEO Reshma Saujani discussed the first all-digital "march" to spread awareness of gender inequality in the tech space.
Wisecrack has over 2.7 million subscribers on YouTube and seven podcasts. Jacob Salamon, co-founder and CEO of Wisecrack, breaks down the importance of community and shares tips to help creators improve their craft.
Apple this week removed a smartphone app called HKmap.live that was used by pro-democracy demonstrators in Hong Kong to track police movements, and Google dropped a smartphone game that lets users role-play as protesters in the city.
These are the headlines you Need 2 Know for October 10, 2019.
Mike Whitlatch, vice president of global energy and procurement at UPS, discusses the parcel service's investment in the new trucks burning cleaner fuel.
