Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
In mid-September, the White House revoked a waiver that allows California to implement stricter emission standards than what the federal government puts forward under the Clean Air Act.
Dennis Muilenburg offered U.S. Senators a mea culpa on Tuesday as lawmakers across the board sought answers and demanded accountability for the deadly crashes of two Boeing 737 Max planes.
Jelena McWilliams, Chairman of the Federal Deposit Insurance Corporation, spoke to Cheddar at the Money20/20 conference in Las Vegas and said that digital banks and fintech present "very healthy competition" to community banks.
The offer price is not clear, and it is unknown whether or not Fitbit is considering the offer.
Now Facebook is extending an olive branch and allowing some top media companies, including the Washington Post, New York Times, and News Corp, to share in the profits.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
UC Berkeley's Seismological lab is working to give people state-wide a heads-up next time a quake comes their way with the new MyShake app for iPhones and Androids.
Under the agreement, Softbank will inject The We Company with $5 billion of new financing. Embattled founder and ex-CEO Adam Neumann reportedly will step down from the board with a buyout of up to $1.7 billion.
These are the headlines you Need 2 Know for Wednesday, October 23, 2019.
Despite the earnings wins and stock prices that have skyrocketed 154 percent year-to-date, Snap's fourth-quarter guidance came in a little lighter than analysts expected.
