Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Azure Arc was unveiled at Microsoft's Ignite 2019 conference that featured a number of new tools and services for enterprise customers to use programs across offerings from Amazon and Google.
CEO Brian Chesky tweeted the company's steps following the shooting in Orinda, California, which include expanded screening of "high-risk reservations" and the creation of a "party house" response team.
Fiat Chrysler's proposed $48 billion blockbuster deal to join forces with Peugeot is about something much simpler: scale – a move designed to bankroll expensive new investments in electric vehicles and autonomous vehicles.
These are the headlines you Need 2 Know for Monday, November 4, 2019.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Newsweek's and friend of the show, Steven Asarch joined us to discuss his early thoughts on the upcoming action role-playing video game, The Outer Worlds.
These are the headlines you Need 2 Know for Thursday, October 31, 2019.
HBO customers already pay $14.99 a month. With HBO Max, people will pay the same amount but get more bespoke programming and 10,000 hours of previously released movies and television shows.
ShopRunner CEO Sam Yagan, a founder of OkCupid and vice chair at Match Group, is looking to take on Amazon's dominance with a partnership with Apple Pay.
These are the headlines you Need 2 Know for Wednesday, October 30, 2019.
