Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The search giant has partnered with Citi and Stanford Federal Credit Union, who will handle the heavy lifting in the backend and compliance, and is seeking to position those brands more front-and-center to customers than its own.
In addition to being a payment method for Facebook Marketplace, Facebook Pay will also compete with person-to-person payment apps like PayPal-owned Venmo, Apple Pay, Google Wallet, and Square Cash App.
Consulting and research firm Magid found people are willing to spend about $42 a month on streaming services, an increase from $36 last year. But they only want four subscriptions on average, down from six in 2018.
The Apple credit card issued by Goldman Sachs stands accused of gender bias after reports from couples showing a major disparity between credit limits issued to women versus men despite shared assets or better credit scores.
These are the headlines you Need 2 Know for Friday, November 8, 2019.
CFO Steve Louden told Cheddar he is confident the company is positioned for success amid the ongoing streaming wars.
The ordinance, which passed with roughly 70 percent of votes, puts limitations on the number of short-term rental units in residential buildings and mandates safety inspections and an array of other compliance measures.
Rohit Prasad, head scientist for Amazon's Alexa unit, said developments in machine learning have led to leaps in Alexa's ability to recognize speech and provide useful answers in four main categories.
Trivago Chief Financial Officer Axel Hefer will replace co-founder and CEO Rolf Schrömgens at the end of the year.
As the world's population swells to 9.2 billion people and developing nations meet demands for electrification, global demand for energy will soar by 25 percent by 2040, according to the 2019 World Oil Outlook published by OPEC.
