Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The automaker expanded its lineup of the iconic Mustang model with an all-electric version — and the line's first SUV. "It's time to transition to electrification," Ford president of automotive Joe Hinrichs told Cheddar Monday.
The CEO of ad cybersecurity firm CHEQ, Guy Tytunovich, told Cheddar that "fake news" is a "major, major problem" costing people control of their lives globally.
These are the headlines you Need 2 Know.
Electric vehicle charging plans are still 'in the dark ages' according to StreetLight Data and so-called "range anxiety" remains one of the most stubborn challenges facing broader adoption of battery-powered cars and SUVs.
While grassroots support is nothing new, the online nature of Yang supporters shows how outsider campaigns with less infrastructure leverage technology and online spaces to get noticed.
Ford on Sunday unveiled its all-electric Mustang Mach-E, a curvy four-door SUV that, with the iconic pony logo, is helping the automaker race into a new era that will be marked by an “all-in” $11.5 billion investment in 16 electric vehicles over the next three years.
The surprise rejection of Amazon Web Service's bid on October 25 raised eyebrows because the company had appeared to be the frontrunner thanks to its extensive experience with cloud computing.
The battery-powered vehicle — long-teased as a “Mustang-inspired” SUV — will officially join the Mustang line as the Mustang Mach-E.
As streaming services battle it out, technology and strategy consultant Michael Wolf says companies like Amazon and Apple, who can offer cross service bundles, will come out on top.
Cheddar spoke to Mike Massimino, former NASA astronaut and senior advisor for space programs at the Intrepid Museum, to get his take on films such as "Apollo 13" and "Gravity."
