Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Part of the updates includes testing “publisher white lists,” which will allow brands to select which accounts that their ads are approved to run on. It also includes centralized ways to create publisher blocklists, set ad inventory filters, and get reports.
These are the headlines you Need 2 Know for Wednesday, November 20, 2019.
Blockchain analytics startup Elliptic has added XRP, the native currency of the Ripple payment network, to its risk management suite and identified $400 million in XRP transactions linked to illicit activity, including scams, theft and money laundering.
The Growing Renewable Energy and Efficiency Now (or GREEN) Act would add five years to the so-called investment tax credit (ITC) that provides an upfront subsidy to solar and offshore wind projects.
Despite reports of a rough launch from some reviewers, Jack Buser, director of games and business development for Google, couldn't be more excited for the system's future.
Brandon Krieg, CEO of Stash, welcomes the fintech ambitions of companies like Google and Amazon saying it will "help us all stay on our toes."
Aircam Chief Technology Officer David Hopkins talked with Cheddar about how the app will allow amateur and pro photographer alike to automate the image downloading, editing, and sharing process.
The Winklevoss-led cryptocurrency exchange Gemini has made its first acquisition: a platform that lets users buy and manage non-fungible tokens called Nifty Gateway.
The social media company is worried its Chinese roots could get in the way of growth opportunities and is now considering ideas like moving operations to Singapore and rebranding the app in the U.S., according to a report.
Thousands of accounts were reportedly posted on Reddit and hacker forums. Disney+ users flocked to Twitter and Reddit to complain.
