Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
J. Michael Prince, U.S. Polo Assn. CEO, told Cheddar that the brand is behind on growing in the e-commerce space, but have plans to change that.
Airbnb launched Airbnb Cooking Experiences on Monday, which features more than 3,000 food-themed activities in over 75 countries.
Tesla's CEO tweeted out the number of people he claims have already put down money for a reserved spot in line for when the electric pickup truck rolls off the line.
The digital banking startup MoneyLion has appointed Samantha Roady to the newly-created role of chief operating officer as the startup looks to grow its product suite, membership offerings and customer base over the next year.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
These are the headlines you Need 2 Know.
TRM Labs, the year-old crypto risk management startup, is planning to use its newly raised $4.2 million to grow its engineering and data science teams locally, expand into new markets, and accelerate product development, Esteban Castaño, co-founder and CEO of TRM Labs, told Cheddar Thursday.
Charles Schwab is reportedly planning a $26 billion purchase of TD Ameritrade in an unsurprising response to the industry's tectonic shift to zero-commission trading fees.
Volkswagen gets its first chance to show off its new electric vehicle, the ID. Space Vizzion, even as the California government boycotts the show over some automakers siding with the White House in a fight over emissions standards.
For PayPal, whose customers comprise both consumers and merchants, this deal for Honey, the browser extension that scours the internet for coupons, helps the company move up the funnel to discovery.
