Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The New York State Department of Financial Services has granted the notoriously tough-to-get BitLicense to the digital bank to trade cryptocurrencies.
These are the headlines you Need 2 Know for Tuesday, December 3, 2019
The energy sector is in "a really exciting time," Chairman Neil Chatterjee told Cheddar Monday. His agency, the Federal Energy Regulatory Commission, is charged with overseeing the power grid.
Cyber Monday has grown to become one of the most critical shopping events of the year for retailers. In 2019, Adobe Analytics is predicting consumers are on track to spend $9.4 billion ー 19 percent year-over-year growth.
These are the headlines you Need 2 Know for Monday, December 2, 2019.
The withdrawal highlights a fast-growing industry of startups whose collective agile development strategies tend to be at odds with the highly regulated and slow-moving banking industry they're trying to shake up.
Sam's Club partnered with Allyson Felix and Usain Bolt to promote its updated proprietary technology "Scan and Go" that lets shoppers keep track of items they want to purchase and skip the checkout line.
The PayPal-owned, hugely popular person-to-person payment app is testing a feature that prompts senders to enter the last four digits of the intended recipient's phone number if the two aren't in each other's networks or haven't exchanged money before.
The region's natural gas utility, Peoples Gas, is spending $30 million to build five gas-fired generating stations that will together churn out 20 megawatts – enough not only for the airport itself but a hotel and gas station that are on-site.
These are the headlines you Need 2 Know for Wednesday, November 27, 2019.
